The Home Environment Market:
The home environment is where the end user is likely to test and monitor their blood levels, according to their particular condition and needs, as a result of the advice they receive from their doctor or health professional. From the users perspective, there is a huge advantage in being able to test and monitor blood levels at home, none the least of which is the quick results obtained. This is very relevant for a diabetes sufferer, who may need to monitor blood glucose levels several times per day, in order to react according to the medical regime from their health professional. Another advantage is that no travel or waiting time is involved, which is not the case in obtaining laboratory tests.
For many people, privacy is also a very strong factor, as testing can take place at a convenient time within the home environment. Finally and most importantly, persons who test their blood levels at home, can monitor the results over short, medium and long terms, either as a result of the EasyMate’s meter memory, or from entries in the logbook. Experience has shown that this is invaluable for both the user and their health professional.
Whilst it is well known that those suffering from diabetes, need to monitor blood glucose levels on a regular basis, it is important to state that there are equally as many people who are not diagnosed. Further, it is estimated that even more may be “on the verge”, (pre-diabetes) with higher than normal blood glucose levels. All in all, this totals a staggering 23% of the Australian population! In the US, the figure is around 30% and many other western countries have similar figures. For more specific data on this, see our “Health Matters” menu.
None of the above should be surprising when you consider that over half of the adult population is overweight or obese and therefore are at risk of diabetes. Added to this, is the problem of high cholesterol, which is a definite factor in relation to heart disease. The sad part is that many of these people do not know that they could self-test for blood glucose and cholesterol levels at home. Just imagine how many persons would really like to take advantage of the quick and easy method that EasyMate offers.
The home or self-testing market is huge and sadly is growing at a rapid rate. We are sure that in everyone’s circle of family, friends and acquaintances there are a number of people who have glucose, cholesterol, uric acid or hemoglobin blood levels outside the normal range. Most of these would be delighted to self-test at home and this market alone, could be a very good business. Not only would you be helping people who have these problems, but also you are creating a lucrative home-based business for yourself.
In conclusion, we would like to mention that our research indicates that an increasing number of people are becoming aware of the inherent dangers of having blood levels that are out of the normal range. Many are turning to all natural remedies and want to be able to self-test and monitor their efforts and progress. This means that these people are very receptive to the idea of self-testing at home. The EasyMate range offers the ideal solution for all of these situations.